In The Loupe

In a move that virtually surprised everyone in the home shopping business today, Dan Dennis Dot Com broke the news of a brand-new, 24 hour a day all-jewelry network, to launch sometime in early to mid April of this year. The channel, known simply as "The Jewelry Channel," will be based in Austin, Texas, and backed by one of the largest gem & jewelry manufacturers in the world today. "Because we are going to be selling virtually just our own merchandise, we will not be at the mercy of our suppliers," Dan said. "Sometimes, they have been known to take liberties with prices when the market for a particular gem is hot. We'll not have to endure any of that" Dan continued. "In fact, because we will be selling our own goods, we will be cutting out many layers of middlemen, and offer prices to our customers that others could only dream of meeting." The parent corporation owns a diamond mine in the former Russia, and is one of only six jewelry companies in the world to have direct access to the one (and only one) tanzanite mine owned and operated by Tanzanite One in Merelani, Tanzania, Africa. "I couldn't think of two gems I'd rather be basic in than diamonds and tanzanite," Dan said. "Diamonds are in constant demand, and always will be. Tanzanite will remain hot until the last stone is retrieved from the ground. I think this puts The Jewelry Channel in a pretty good position."

Reverse-Auction Format Arrives From The UK

There is nothing on the air today quite like the Jewelry Channel. The new style of selling, technically called "the reverse-auction format," features tumbling prices that keeps the viewer and the host guessing throughout the broadcast. The pace is quick, most items on the air for six minutes, or less. "We're shooting for four minutes an item," Dan said, "but how fast these items sell out is entirely up to the customer." Fast-paced action, upbeat music and fresh, young faces will grace your TV screen daily. "You will fall in love with the format, and The Jewelry Channel," Dan continued. "As head of the on-air talent, I'll do my best to make sure that every host is equipped with the proper information, so that no matter when you watch us, you'll have the opportunity to learn something new, all the while having the time of your life!" The format is actually coming to the U.S. from our friends in the UK. The Jewelry Channel has been on line in the UK for approximately one year now, and is doing quite well for itself, and a new channel has just been launched in Germany, and started to take hold.

Link - Link - Link

For those of you who just cannot stand to wait, and want to see what we are going to look like, here is a link that you can follow overseas to our sister channel in the UK. You can watch the show live from their web site via this link:

Starting off, we will be on cable in the Austin area on Time Warner cable, and on DirecTV. Once our web site is complete, you will be able to watch the show live via the internet. As we grow, so will our available cable outlets, of course. Our parent company has made no bones about it -- they want us to be as big as QVC one day. That is music to my ears!